Godiva Tag Line Not For You

Godiva Tag Line Not For You

Godiva Tag Line Not For You

My European wife often diss’s advertising like this Godiva Tag Line Not For You that she doesn’t understand. As an advertising man I counter “The ad is targeted for a different demographic and they really don’t care if you, in particular, appreciate the imagery or promo.” I assume the copywriter and creative director knew what hot buttons to push for the market they desired. But I must question a one-word tag line of just “Feed” for a high-end chocolatier like Godiva. Then again, maybe I should repeat to myself “The tag line is just not meant for you.” See the Godiva Tag Line Not For You thumbnail for a closeup of a nicely done wall of chocolate, however. And in defense of the chain, it took 10 minutes of waiting for the store to clear of patrons to get these photos. So maybe they reached the customers they were targeting.

For other brand diametrics see…

Designer Chain Saw by Chanel

For obviously humorous retail signage see…

Getting Customers In the Store
Chinese Wieners on Sale
We’re Your Biggest Fans
Store Tag Not Meant for You
Bipolar Restroom Sign
Sign Says Cheeky
Rx for Couch Potat0 P•O•P

For regulatory and sometimes silly signs see…

No Free Taste Tests
No Bike Riding in Store
No Soliciting Unless Thin Mints
Unattended Child Warning
Don’t Bag the Baby
Warning: Not A Baby Wipe
No Grazing … You Big Heifer
Retail Rules of Engagement
Get Off The Cell Phone, Bai-tch
Warning Door Eats Children
Mall Cops a Phone Call Away

For retail typeface, type size and color references see…

Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability” and
Type Size and Color for Readability.”

Compare directly with candy marketing at…

Niche Marketing Luxury Chocolate
Sweets Spill from Drawers
Godiva Store Tag Line Not For You
Brand Cross Sell or Confusion
Pusher Paddle Message Rant
Candy Sales By The Bucketful.”

For for far more black fixtures than you might want try…

Pimped-Out Pusher Hook
Galvanized Plus Black as Fancy Finish
Endless Basket in Basic Black
Black Totes Tilt on a Frame
Black on Black Fixture Motif
Shelf Edge Shoe Extender
Fencing in Basic Black
Cookware on A Grid of Jet Black
Fencing the Produce Cooler
Wire Fencing in Refrigerated Retail
Curve Creates Store-in-Store Merchandise Destination
Shelf-Edge Fixture Philosophy of Philosophy Cosmetics
Color-Coded Prices at Shelf Edge
Neiman Marcus Dollar Store
Ultimate Back Tag in Basic Black
Store Tag Line Not Meant for You
Merchandising Smoke and Mirrors
Diamonds: Go Big or Go Home
Hook Mis-align Increases Sales
Erratic Hooks Tighten Display.”
One-Hole Hooks Compared
Pegboard as Strip Merchandiser
FISH-Tip as Permanent Label Mount
Elizabethan Pet Collar Display
Basic Black Shot Glass Rack
Lug Hook Failure Redux
Hybrid Helmet Hook
Eccentric Ice Skate Hook
Triple Threat Utility Hook
S-Hook Squared.”
Black Lacquer Tray With Storyline
Black Lacquer Tray Without Storyline
Swan-necked Table Top Hook
Rectilinear Table-top Hook
Black Totes Tilt on a Tray
Item Erect at Shelf Edge
Two Axes Better Than One

For a visual Pinterest Board summary see…

Black Color Fixtures in Retail

SEARCH “Silly” all FixtureCloseUp humor posts without linking out.

For a visual FixtureCloseUp Pinterest Board VISIT…

Retail Humor

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