An interesting twist on Point-of-Purchase.  The test of Reading Glass strength is built into the display. It reaches out to involve the customer. Plus possibly controls focal distance and other variables to achieve a better “diopter” fit. Color-coding of lens power helps refine and reinforce the correct selection.

As an “adman” I might have made it more pronounced and promotional, but there is something to be said for a staid, believable, “no hard sell” feel. And as a “hooker” (one who makes display hooks) I would have hung the packs of glasses from hooks. But then “You say TOmato and I say TomAUto.”

COMPARE directly to…
Foster Grants Color-Coded
Near-sighted not Color Blind
Color-Coding Without Color Legend

For other related color-coding SEE…
Color-Coded Sports Retailing
Color-Coded Prices at Shelf Edge
Color-Coded Pricing Signholder
Color-coded Savings.”
Color-Coded Product and Point-of-Purchase
Color-Coded Back Tags
Glass Shelf Overlay Offers Color-Coded Sign
Odd Label Holder Violates Silhouette
Glass Shelf Overlay Offers Color-Coded Sign
Plastic Uniweb Butterfly Hook Display
Color Code on Butterfly Hook
Shopping By Single-Color Numbers

For other “Try Me First” point-of-purchase see…
Measuring Tape ‘Try Me First’
Totally Believable P•O•P Tool Pitch
Scissor Display Offers Trial
Lash Curler as Objet D’Art
Asymmetrical Package Display
Coupon Book Lanyard
Near-sighted not Color Blind
Color-Coding Diopter Strength

Browse all on a Pinterest Photo Board at…
Try-Me-First Retail