An interesting twist on Point-of-Purchase. The test of Reading Glass strength is built into the display. It reaches out to involve the customer. Plus possibly controls focal distance and other variables to achieve a better “diopter” fit. Color-coding of lens power helps refine and reinforce the correct selection.
As an “adman” I might have made it more pronounced and promotional, but there is something to be said for a staid, believable, “no hard sell” feel. And as a “hooker” (one who makes display hooks) I would have hung the packs of glasses from hooks. But then “You say TOmato and I say TomAUto.”
COMPARE directly to…
“Foster Grants Color-Coded“
“Near-sighted not Color Blind”
“Color-Coding Without Color Legend”For other related color-coding SEE…
“Color-Coded Sports Retailing”
“Color-Coded Prices at Shelf Edge”
“Color-Coded Pricing Signholder”
“Color-coded Savings.”
“Color-Coded Product and Point-of-Purchase”
“Color-Coded Back Tags”
“Glass Shelf Overlay Offers Color-Coded Sign”
“Odd Label Holder Violates Silhouette“
“Glass Shelf Overlay Offers Color-Coded Sign”
“Plastic Uniweb Butterfly Hook Display”
“Color Code on Butterfly Hook”
“Shopping By Single-Color Numbers”For other “Try Me First” point-of-purchase see…
“Measuring Tape ‘Try Me First’”
“Totally Believable P•O•P Tool Pitch”
“Scissor Display Offers Trial“
“Lash Curler as Objet D’Art“
“Asymmetrical Package Display”
“Coupon Book Lanyard“
“Near-sighted not Color Blind”
“Color-Coding Diopter Strength”Browse all on a Pinterest Photo Board at…
“Try-Me-First Retail“