Being a former Calligrapher and Juried Member of the Pennsylvania Guild of Craftsmen, I am a fan of all hand-lettering and typography from Medival to contemporary hand chalked in retail. Here Ralph Lauren employs the significant hand-lettering talents of Dana Tanamachi and a bicycle in support of an apparel window. Click the Ralph Lauren Hand-Chalked Signs thumbnail for a second rendition. Then see a full range of her work at “Hand Lettered Chalk Typography By Dana Tanamachi” courtesy of the InspirationFeed.
For Polo and Ralph Lauren by Title see…
“Polo® Caps on a Pole“
“Polo® Branding Gets Aggressive”
“Ralph Lauren® Hand-Chalked Signs”
“Polo Ralph Lauren in Gold”
“Polo® Winner’s Cup Psychology“
For all Polo and Ralph Lauren resources see…
“Polo Ralph Lauren Pinterest Board“ for a visual summary.
“Polo Ralph Lauren Index Page” for all resources and links.
For other script-ish, chalk,
and hand-lettered signs see…
“Pumpkin as Holiday Sign Substrate“
“Hand-Lettered Wood Shingle“
“Fresh Farm Produce Chalkboard”
“Retail Hours Subject to Change“
“Invisible Chalkboard Promotion”
“Whale-of-a-Sale in Chalk“
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“One Sold Every 5 Seconds“
“Unattended Child Warning“
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“How to Handle Product Migration“
“All Sales Very, Very Final“
“You Bought It, You Own It!”
“Chalk Boards Across Retail”
“No Free Taste Tests“
“Breathalyzer Test By Parachute Jump“
For a visual Pinterest Board summary see…
“Chalk Boards and Hand-Lettering in Retail“
For retail typeface, type size
and color references see…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“
For a Pinterest Board on the over-arching topic visit…
“Window Dressing & Visual Merchandising Creativity“
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