Coverage of this “everyday value” campaign is old, but still correlates well with existing fixture threads here on FixturesCloseUp. There is so much in retail fixtures that could be reported that sadly some news languishes in my camera or on the copy pasteboard, waiting for the light of day. A number of 3D cutouts (like the main photo) and additional 3D raised relief signs broadcast this campaign at its highest level storewide. But all smaller signage echoed “edv” as a “KO” (knockout) and sign-edge “bleed” everywhere else. CLICK the thumbnail for a look at these 3D devolved to 2D representations. A good, self reinforcing campaign with mixed use of 3D, 2D, Die-cut and print techniques.
For Deconstructed posts by Title see..
“Deconstructed Dress Form”
“Deconstructing Package Design”
“Devolving 3D Signage to 2D“
“Deconstructed Skull Halloween Tee”For all Deconstructed resources see…
“Deconstructed Pinterest Board”
“Deconstructed Index Page”COMPARE directly to other cut-out signage at…
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign”
“Devolving 3D Signage to 2D”
“Xmas Colors for Fall Men’s Scarf Display“To add dimensions not subtract SEE…
“Adding 3D to 2D Signage”For posts where silhouetting is used to draw
extra attention to a fixture or display SEE …
“Sign Circle: Table Stand” (plus related links)
“Sign Insert is Die-Cut Shape,”
“3-Way Sign Clip Creativity,”
“Odd Holder Violates Silhouette,”
“Shelf Edge Micro Flags, ” and
“Arm for Circular Foamcore Sign.”For “dimensional” Point-of-Purchase SEE…
“Die-Cut Carton as 3D Signage”
“3D Point-of-Purchase Wedge”
“Tri-Corner Dimensional Point-of-Purchase”
“Empty Box Sells Full Box”
“Cubic Signs”
“Violently Angular 3D Point-of-Purchase”
“Ceiling Hung Dimensional Signs”
“3D Paper Horses Stampede”