Small-Footprint Sunglasses Spinner Display
Image courtesy of neurosciencemarketing.com/blog/
EXECUTIVE SUMMARY
Unconscious, inattentive exposure to products nevertheless influences purchasing, so attend closely to your retail and point-of-purchase image.
Image courtesy of neurosciencemarketing.com/blog/
FixturesCloseUp attempts to factually document store fixtures. However often I must intuit retail marketing and merchandising. My commentary is educated … But sometimes educated guesses. If you are merchandising hardcore, and fascinated by the deep recesses of human behavior and human buying, check out the summary “Unconscious Buying” on the NeuroMarketing Blog site. And if you have the discipline and mental focus, trace the commentary all the way back to “Neural Responses to Unattended Products Predict Later Consumer Choices” on The Journal of Neuroscience website.
For positive psychology in merchandising see…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Return Policy Empowers Sales”
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally.”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Great Gifts Branded Tag“For discussions of a more academic nature SEE…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales”
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“Credit for this “intellect challenging lead” gratefully given to a Tweet from Michelle Rosales, Marketing Development at AVG Outsourcing, Installations and Logistics. Muchas gracias.
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