Cosmetics First Aid Station

  I am a big fan of offering extras to customers and clients. Here an in-store Cosmetics First Aid Station offers mirror, tissue, cotton swab (Q-Tip) and in the alternate view blotters for smoothing. Though this store did not have the largest cosmetics department ever seen, as a customer-friendly boutique it offered two of these…

In-Your-Face Book Rack Arm

Facing both up- and down-stream, this double-sided literature rack works hard at cross selling the “How to” of its baking supplies department. With professional advice like this right at hand and jutting into the aisle, customers are more likely to not only buy the book, but the bakeware accessories needed to create the finished masterpiece.…