A fan of Gwen Stefani, her Harajuku Girls, and their normal point-of-purchase campaigns, I document what I see in the field. But this campaign must just be evolving for I am not quite sure precisely what the Harajuka Mini line is, or what happened to the maxi? And why does the graphic look (to me) like a hamburger on a bun (or was I just hungry at that point). CLICK the thumbnail for a closeup view.

For more Gwen and Harajuku posts SEE…
Bell Jar Squared for Shelf Edge” and
Harajuku Lovers Point-of-Purchase