With its arm hidden in the shadows this Product Landing Pad does appear to levitate. It serves its purpose well putting items forward toward the aisle. None were seen with merchandise in place, so the target of the fixture campaign is unknown. A great deal of surface dirt hinted that an open wire shelf that automatically sheds dust and allows light to pass through to product below might be an attractive option. CLICK the thumbnail for a close look at the gondola upright anchor mechanism and thumb-style set screws.
For other “arm” and shelf edge merchandising SEE…”
In-Your-Face Book Rack Arm”
“Selling ‘How to’ At The Shelf Edge”
“Fashion Forward Sampler”
“Fashion Forward Generic Sampler.” and
“Sampler Offers Sloppy Seconds.”