Here an empty 3D cardboard box construction is printed with the point-of-purchase advertising message and takes position with actual product on the shelf. I see similar dimensional techniques used in software boutiques where a game box … or oversize game box Doppelgänger … represents and sells the item. Here the fascinating variation is the empty-3D-cardboard-box-as-point-of-purchase-display is 6 times the size of the item for sale … And therefore knocks six packages out of the purchase batter‘s box. One assumes that the most popular languages are represented for quick sale, and a shelf overlay with C-Channel shelf-edge label strip does admonish “See a bookseller to order other languages and levels.” In a low volume selling environment the space devoted to the POP might be a good tradeoff. I have never however seen this at the Rosetta Stone specialty kiosks at the Mall where product is stocked in much greater depth and quantity.

For other dimensional Point-of-Purchase SEE…
3D Dimensionals Reproduce and Multiply
Making Snow Flakes Appear Unique
Gold vs Frankincense and Mir
Die-cut Heptrahedral Display
Empty Box Sells Full Box.”
Category Defining 3D Dimensional On Shelf
Cubic Signs
Die-Cut Carton as 3D Signage
3D Point-of-Purchase Wedge
Tri-Corner Dimensional Point-of-Purchase
Violently Angular 3D Point-of-Purchase
Happy Birthday Maybelline in 3D
3D Paper Horses Stampede
Late Even For Orthodox Christmas
Ceiling Hung Dimensional Sign
Bullseye Bodega Defines Itself.”
In-Store Tree Grows Down From Ceiling
Spoon Rest Utensil is Die-Cut.”

For a Pinterest Board visual summary see…
Die-cut 3D Dimensional in Retail

And the creative but less appropriate…
Spoon Rest is Die Cut

For posts that discuss Shelf Overlays see…
Shelf Overlay Seen From a Distance
Inseam Size as Visual Footnote
Shelf Overlay Has Built-in Riser
Glass Shelf Overlay Offers Pricing Sign
Shelf Overlay Label Holder for Sizes
Shelf Overlay Includes C-Channel
Empty Box Sells Full Box
Metro Cart as Welcome Wagon with Wire Shelf Overlay
Perforated Pallet Rack Overlay
Grid Open-Wire Shelf Employs Overlay
Theme-the-Shelf Overlay Wallpaper
Swing-Up Signage for Shelf

To compare visually via Pinterest Board see…
Shelf Overlays in Retail Merchandising and Fixturing

Though not a Shelf Overlay, also SEE…
Label Strip Substitutes for Signs

For more than you wanted to know on C-Channel try…
Inseam Size as Visual Footnote
Rollerblade Skate Hook
Reverse Hooking A Spiral Rack
C-Channel Forms Shelf-Edge Tray
Curve Creates Store-in-Store Destination
Curved C-Channel and Label Strip
Shelf Overlay Includes C-Channel
Back Labeling a Multi-Hook with C-Channel
Empty Box Sells Full Box
Super-Duty C-Channel Mount
Strip Merchandiser Offers C-Channel
Round-Cornered C-Channel
Round-Cornered Gondola Shelf Cap
Round-Cornered Aluminum C-Channel
Round Cornered Island C-Channel
Slatwall Tray for Photo Albums.”
Shelf-Edge Signs of Gold
Curved Channel Hosts Scan Hooks
Adjustable Shelf-Edge Tray for C-Channel
3-Way Sign Clip Creativity
Shelf-Edge Micro Flag
Shelf Edge Redundancy in Retail

For wood C-channel browse…
Classic Bakery Shelf-Edge Label Holders
Traditional Bread Rack
Supermarket or Local Bakery
Despoiling Wood Fixtures

For all the inside info on outside shelf-edges see…
Shelf Edge Profile Specs by Manufacturer