Here an empty 3D cardboard box construction is printed with the point-of-purchase advertising message and takes position with actual product on the shelf. I see similar dimensional techniques used in software boutiques where a game box … or oversize game box Doppelgänger … represents and sells the item. Here the fascinating variation is the empty-3D-cardboard-box-as-point-of-purchase-display is 6 times the size of the item for sale … And therefore knocks six packages out of the purchase batter‘s box. One assumes that the most popular languages are represented for quick sale, and a shelf overlay with C-Channel shelf-edge label strip does admonish “See a bookseller to order other languages and levels.” In a low volume selling environment the space devoted to the POP might be a good tradeoff. I have never however seen this at the Rosetta Stone specialty kiosks at the Mall where product is stocked in much greater depth and quantity.

For other dimensional Point-of-Purchase SEE…
“3D Dimensionals Reproduce and Multiply”
“Making Snow Flakes Appear Unique”
“Gold vs Frankincense and Mir”
“Die-cut Heptrahedral Display“
“Empty Box Sells Full Box.”
“Category Defining 3D Dimensional On Shelf”
“Cubic Signs“
“Die-Cut Carton as 3D Signage”
“3D Point-of-Purchase Wedge“
“Tri-Corner Dimensional Point-of-Purchase”
“Violently Angular 3D Point-of-Purchase”
“Happy Birthday Maybelline in 3D”
“3D Paper Horses Stampede”
“Late Even For Orthodox Christmas“
“Ceiling Hung Dimensional Sign“
“Bullseye Bodega Defines Itself.”
“In-Store Tree Grows Down From Ceiling“
“Spoon Rest Utensil is Die-Cut.”

For a Pinterest Board visual summary see…
“Die-cut 3D Dimensional in Retail“

And the creative but less appropriate…
“Spoon Rest is Die Cut”

For posts that discuss Shelf Overlays see…
“Shelf Overlay Seen From a Distance”
“Inseam Size as Visual Footnote”
“Shelf Overlay Has Built-in Riser”
“Glass Shelf Overlay Offers Pricing Sign”
“Shelf Overlay Label Holder for Sizes“
“Shelf Overlay Includes C-Channel”
“Empty Box Sells Full Box”
“Metro Cart as Welcome Wagon with Wire Shelf Overlay”
“Perforated Pallet Rack Overlay”
“Grid Open-Wire Shelf Employs Overlay”
“Theme-the-Shelf Overlay Wallpaper“
“Swing-Up Signage for Shelf”

To compare visually via Pinterest Board see…
Shelf Overlays in Retail Merchandising and Fixturing

Though not a Shelf Overlay, also SEE…
“Label Strip Substitutes for Signs”

For more than you wanted to know on C-Channel try…
“Inseam Size as Visual Footnote“
“Rollerblade Skate Hook”
“Reverse Hooking A Spiral Rack”
“C-Channel Forms Shelf-Edge Tray“
“Curve Creates Store-in-Store Destination“
“Curved C-Channel and Label Strip“
“Shelf Overlay Includes C-Channel“
“Back Labeling a Multi-Hook with C-Channel”
“Empty Box Sells Full Box”
“Super-Duty C-Channel Mount“
“Strip Merchandiser Offers C-Channel”
“Round-Cornered C-Channel“
“Round-Cornered Gondola Shelf Cap“
“Round-Cornered Aluminum C-Channel“
“Round Cornered Island C-Channel“
“Slatwall Tray for Photo Albums.”
“Shelf-Edge Signs of Gold“
“Curved Channel Hosts Scan Hooks”
“Adjustable Shelf-Edge Tray for C-Channel“
“3-Way Sign Clip Creativity“
“Shelf-Edge Micro Flag”
“Shelf Edge Redundancy in Retail“

For wood C-channel browse…
“Classic Bakery Shelf-Edge Label Holders“
“Traditional Bread Rack”
“Supermarket or Local Bakery”
“Despoiling Wood Fixtures“

For all the inside info on outside shelf-edges see…
“Shelf Edge Profile Specs by Manufacturer“

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