Here a puzzle piece is the puzzle package. As POP it is pretty unmistakeable across the selling floor. And perceived value is raised by positioning the line as a “Keepsake Collection.” I think it would have been fun to design the plastic cases so that they too fit together as a puzzle. It might even allow owners to create a larger display of their collection on a shelf at home. CLICK thumbnail for a closeup puzzle package view.

Compare directly to the merchandising at…
Puzzle P-O-P by Tokidoki” and
Hangers as Jigsaw Puzzle.”

Also see…
Puzzle Piece Recycling Bin

For other innovative item self-merchandising see…
WD-40 Display Flattery
OtterBox Box Outdoes Itself
T-Shirts Retail in Tubes
Cap Brands and Hangs Product
Removable WD-40 Hang Tabs
Puzzle Package Self Promotion
Bottles in Strip Merchandiser
Bottle Hung to Merchandise
Tube Hangs and Retails Itself
Hanging Tube Self-Sells
Cookware Merchandises Itself
Neck Support for Water Bottles
Loop Hook Feeds Bottles Water
Waterbottles One-Up on Slatwall
Loop Hook Provides Neck Support
Store Self-Dispenses T-Shirts
Potion and Elixer Merchandising
Spoon Rest Package Overlay is Die Cut

For a visual Pinterest Board summary see…
Self-Merchandising Displays and Packaging in Retail