If the store fixture is the tool, then learning to be a merchandising craftsman with that tool is the mark of a true retail professional. Here, then, for all such aspiring professionals is practical advice for merchandising effectively and promoting sales courtesy of The Sideroad website and Retail Services Consultant Donna Geary. Among the subtopics covered are merchandise density, accessibility, size and price vs. shelf position, taking advantage of eye and hand level, face-out merchandising, vertical merchandising, cross presentations, merchandise outposts, and performing a shopper reality check.
Yes, I know, that for the most part, you know all this. But a quick refresher course never hurts. Link on over to Donna’s online article “Merchandising for Sales and Profits: Promoting Impulse Sales.”
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“Best Practices” here on Fixtures Close Up.