Normally I am on the lookout for creative store fixtures. But creative new ways to market in retail always intrigue me too. Here an LED Flashlight is packaged with pet poop pickup bags as a reinforcement to the sale. The package pitch is that the flashlight “provides added safety, makes picking up pet waste quick and easy … and that it attaches to any leash.” Scheptical I consulted my city-dwelling, pet-owning friends (I am rural where animals may poop as they see fit). I was told this is a winning combo. Still parochial, rural-ensconced me, can’t grasp the situation. If you must curb and clean up after your dog in the city, don’t the street lights provide the necessary illumination? Is the dog-poop political party too impotent to have the municipality turn up the lumen level (see “lux“)? CLICK the thumbnail for a better look at creative marketing worthy of an early Award from Fixtures Close Up. The only thing missing from the selling strategy is ASPCA and UL product approvals.
For others in the Fixtures Close Up Award series, SEE…
“2011 Creative Cross Sell Award“
“2011 Creative Hookery Award“
“2011 Smallest Slotwall Award“
“2011 Unruly Fixture Award““2010 Creative Cross Sell Award“
For more of my dry, observational wit SEARCH “Silly” here on Fixtures Close Up.