The fixtures are Straight-Entry Scan Hooks. But the cooking utensil demonstrating the spoon rest‘s function is a cardboard cutout of the package itself … the Spoon Rest Utensil is Die-Cut Hero. The front and back views above show the package concept at point-of-purchase. Clever indeed. See the Spoon Rest Utensil is Die-Cut Hero thumbnail for an angled view of how it works. Though simple, this is quite a creative concept.
For other interesting merchandising see…
“Cookware Merchandises Itself”
“Magnets as Cookware Fixtures”
“Frame Displayer Merchandises Bakeware”
“Hook Design by Porsche?” and
“Super-size Strainers Dovetail“
For other innovative item self-merchandising see…
“WD-40 Display Flattery“
“OtterBox Box Outdoes Itself“
“T-Shirts Retail in Tubes“
“Cap Brands and Hangs Product“
“Removable WD-40 Hang Tabs“
“Puzzle Package Self Promotion“
“Bottles in Strip Merchandiser“
“Bottle Hung to Merchandise“
“Tube Hangs and Retails Itself“
“Hanging Tube Self-Sells“
“Cookware Merchandises Itself“
“Neck Support for Water Bottles”
“Loop Hook Feeds Bottles Water“
“Waterbottles One-Up on Slatwall“
“Loop Hook Provides Neck Support”
“Store Self-Dispenses T-Shirts”
“Potion and Elixer Merchandising“
“Spoon Rest Package Overlay is Die Cut“
For other dimensional Point-of-Purchase see…
“3D Dimensionals Reproduce and Multiply”
“Making Snow Flakes Appear Unique” (This Post)
“Gold vs Frankincense and Mir”
“Die-cut Heptrahedral Display“
“Empty Box Sells Full Box.”
“Category Defining 3D Dimensional On Shelf”
“Cubic Signs“
“Die-Cut Carton as 3D Signage”
“3D Point-of-Purchase Wedge“
“Tri-Corner Dimensional Point-of-Purchase”
“Violently Angular 3D Point-of-Purchase”
“Happy Birthday Maybelline in 3D“
“3D Paper Horses Stampede”
“Late Even For Orthodox Christmas“
“Ceiling Hung Dimensional Sign“
“Bullseye Bodega Defines Itself.”
“In-Store Tree Grows Down From Ceiling“
“Spoon Rest Utensil is Die-Cut.”
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