Friday snow spread across the country from over 7 inches in Chicago and the Great Lakes to a dusting in the Pennsylvania Poconos. What did I find in retail? Bikini on widespread floorshow along the action aisle. But according to store associates, bikini sales can be brisk on a snowy January day. Bad weather seems to motivate the purchase of sun and swimwear … possibly to overcome the doldrums of overcast, grey Winter skies.

I am driven however to my oft-expressed-complaint about “sight leak” … the failure to “close” the view allowing the eye to pass right through the display without imaging the foreground elements. Sales might be more brisk if the view were “broken” and the eye focused on the cute swimwear. CLICK the thumbnail for a closeup as well as far view. Where does your eye focus?

For “sight leak” situations see…
Sight Leak Through a Grid
Christmas Display Confusion
Diagonal Grid with Custom Hook
Selling Bikinis in the Snow
Baseball Bats Tethered to Grid
Volleyballs Perch on Slatwire Hooks
Christmas Display Confusion
Wire Shelf Sight Leak”
Hangers as Display Fixtures

For other direct comparisons of visibility see…
Dazzle Paint Retail Camouflage
No Dazzle Camouflage Paint Here

For positive use of “sight leak” visit…
See-Thru Retail Sign Strategy
Coffin Case Median Grid

For “sight leak mitigation” strategies see…
In-Store Sight Leak Plugged
T-Faceout for Apparel
Grid Backdrop for Cookware
Expanded Metal as Display Surface

For all related Winter merchandising see…
Selling Surround-Sound Earmuffs
Winter Gloves Overflow
How Fendi Does Mink Earmuffs
Selling Earmuffs on a Cold Day
Winter Earmuffs on a Summer Day
Ugg Earmuff Armada
Earmuffs Under Glass
Selling Bikinis In The Snow
Corrugated Headform Cut-Out
Animal Cap Show-and-Tell
Winter Cap Gets the Finger
Outlandish Winter Cap Hookery