Floor Graphic Footsteps

Floor Graphic Footsteps

Floor Graphic Footsteps

Okay, so we have all seen Floor Graphic Footsteps somewhere. But they are nevertheless of closeup interest to Fixtures Close Up. A “splat” at the entry defines the promotion. Then footprints lead hither, thither and yon through the deli, pre-packed food, and meals-to-go departments beckoning the hungry on to their satisfaction. Additional floor graphic “splats” define specific stops of interest, while signage makes a pitch to close the deal. A well thought out, complete advertising campaign vaguely reminiscent of the Burma Shave roadside jingles of the 1920’s through 1950’s. CLICK the thumbnail for other Floor Graphic Footsteps closeup views.

My single question: is this Point-of-Purchase Advertising … or given the foot-traffic mobility aspect … is it Out-of-Home Advertising?  If it is in-store only would it be POP only? If it is sidewalk-based would it be re-classified Out-of-Home? Advertising academics are invited to weigh in on the fine points of advertising taxonomy.

For other cooler signage see…

Country-of-Origin Eyebrow Add-On
Country-of-Origin Shelf ID
Store-Made Quality Promise
Chinese Wieners on Sale
Health Conscious Cooler Signage
Floor Graphic Footsteps for Food
Small Signs Create Master Sign for Coolers

#   #   #

Also See Graphic

For Floor Graphic Breadcrumb Trails see…

Floor Graphics CPM Impressions Is 23c
This-Way-To-Sale Floor Graphic Trail
Express® Follow The Floor Graphic
Valentine’s Day Floor Graphic Hearts
75% Off Floor-Graphic Trail
This-Way-to-Coupons Floor Graphic
Floor Graphic Footsteps
Going To The Beach Floor Graphic
Construction Navigation Floor Graphics

For all Floor Graphics resources…

Floor Graphic Pinterest Board“ for a visual summary.
Floor Graphics Index Page” for all resources and links

Floor Graphic Fixtures and Merchandising Pinterest Board

For all Navigation and Wayfaring resources…

Amenities: In-Store Navigation Pinterest Board“ for a visual summary.
Navigation Amenities Index Page” for all resources and links

Navigation IN-Store Fixtures Close Up Pinterest Board

For all  Waiting Line resources see…

Waiting Line Pinterest Board
Waiting Line Index Page

#   #   #