Side-mounted Pushers are not uncommon. But this wire extension intrigued me. Obviously Side-Mount Pushers put an unbalanced load on any package in their lane. Not a problem with small items. But the torque can create product twist and jamming as package sizes increase or for very light items. This wire extension broadens the range of package sizes to which a side pusher can be applied. And rather than requiring 2 or more separate pusher paddle designs, the wire is a retrofit to (one assumes all) Side Pushers right in the field. What are the package size and weight  limits to side pushing? I can’t say, but if you can leave details as a comment. CLICK the thumbnail for an alternate closeup view of the system in use without Extensions.

Some center-feed pushers have similar extensions for height allowing them to feed taller product or stacked product. I will keep an eye open for Center Pusher Height Extenders for a future post. The same systems can offer height extensions to the dividers tool. What will these Shelf Management System designers think of next? *****

Compare directly to…
One-Arm Pusher Asymmetry

For Auto-Feed Fixtures by Title see...
Plastic-Powered Corrugated Display
Expandable Wire Tray Sizes
Fixed Wire Tray Merchandising
Variable Wire Tray Merchandising
Kielbasa Shelf Management with Auto Feed
Softgoods Vend in Pusher Tray
Bar Mount Pusher Trays and Pie a la Mode Cross Sell
Mike and Ike in Pusher Trays
Shelf Management on a Zigzag
Side-Mount Wire Pusher Extension
Fold-down Front Product Stop
One-up Pushers for Toothbrushes
Portfolios in Pusher Systems
Pusher Paddle Message Rant

For light-duty Auto-Feed Pushers see…
Auto-Feed Point-of-Purchase for Gift Cards
Auto-Feed Pusher Hook Rack
Feather-Weight Auto Feed En Masse

For all Auto-Feed Fixtures resources…
Auto-Feed Fixtures Pinterest Board“ for a visual summary.
Auto-Feed Fixtures Index Page” for all resources and links

Auto Feed Fixtures Pinterest Board for FixturesCloseUp

For Gravity-Feed resources see…
Gravity-Feed in Retail Pinterest Board“ for a visual summary.
Gravity-Feed Index Page” for all resources and links

Gravity Feed in Retail Pinterest Board for FixturesCloseUp

For other unusual Shelf Management Posts see…
Bent, Broken or Branded Pusher?
Shelf Management on a Zigzag
Kielbasa Shelf Management
Auto Feed P-O-P for Gift Cards
No Crush Gravity Feed for Pillows
Gravity-Feed Slide Mat vs No Gravity Feed Mat
Fold-down Front Product Stop
Package Shoulders Overlap Shelf Dividers
Goal: Visibility Not Gravity Feed
Curbs as Shelf Dividers
Open Wire Shelf Management
Manual-Feed First Aid for Retail
Gravity Feed for Masking Tape
Gravity Sledges for Gift Cards
Gravity Feed Fencing
Bottom-to-Top Feeding Pusher
Pusher Paddle Message Rant
Shelf Manage Small Items
Shelf Manage Small Items Redux