It is interesting to see this Bullseye Bodega Reveals Itself and watch the Bodega concept evolve and slowly unfold like a blossoming flower. As predicted a post or two ago, the promotion has spread from South Central PA, to the Lehigh Valley, to most recently Northeast PA. What originally appeared to be a rebranding of the entry discount area, now shows itself to have possibility in some stores of a full-blown, rear-of-store discount department with an overhead canopy and perimeter signing of its own. Ceiling signage at key intersections points the way to the Bodega at store rear, pulling shoppers through the store to the best bargains. See the Bullseye Bodega Reveals Itself thumbnail for a view of aisle signage from a distance.
Again this is only haphazard personal experience. Across at least 9 locations the in-store experience and status of setup is different. So who can say what the Bullseye Bodega will be chainwide when rollout completes and the promotion is mature.
To follow the Evolution of
Bullseye Bodega read the saga see…
“The World’s Only Hispanic Target?”
“Bullseye Bodega as Rebranding”
“Speed do Retail Rollout 100 Miles / Week“
“ Bullseye Bodega Reveals Itself. ”
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For Hispanic and Latino posts by Title see..
“Hispanic Fixtures™ Piñata Themes Trending”
“Hispanic Fixtures™ The World’s Only Hispanic Anglo Target?”
“Hispanic Fixtures™ Bullseye Bodega Reveals Itself“
“Hispanic Fixtures™ Speed of Bodega Rollout 100 Miles / Week“
“Hispanic Fixtures™ Bullseye Bodega as Rebranding”
For Hispanic and Latino merchandising resources see…
“Hispanic Fixtures™ Pinterest Board”
“Hispanic Fixtures™ Index Page”
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For in-store navigation and wayfinding…
“Truly Friendly Store Navigation”
“In Store GPS Alternative“
“Construction Navigation Signs”
“Wayfinding: Retail and Otherwise“
“Wayfaring or Retailing?”
“How to Handle Product Migration“
“Floor Graphic Footsteps for Food“
“Bullseye Bodega Reveals Itself“
“This-Just-In Faceout Tag“
“Label Strip Substitutes for Sign“
For a Pinterest Photo Board summary see…
“Amenities: In-Store Navigation“
All FixtureCloseUp® Retail Amenity Pinterest Boards
Amenities: Call Buttons in Retail
Amenities: Carts and Cart Conveniences
Amenities: Fitting Room Outfitting in Retail
Amenities: In-Store Navigation Signs
Amenities: Mirrors in Retail Merchandising
Amenities: Regulating Retail with Signs
Amenities: Recycling Facilities in Retail
Amenities: Sanitizers and Cart Wipes in Retail
Amenities: Store Entrance Branding
Amenities: Store Hours in Retail
Amenities: Tissue Dispensers and Such
Amenities: Umbrella Courtesy Fixtures in Retail
Amenities: V.I.P. Courtesy in Retail
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