Puzzle Package Self Promotion

Here a puzzle piece is the puzzle package. As POP it is pretty unmistakeable across the selling floor. And perceived value is raised by positioning the line as a “Keepsake Collection.” I think it would have been fun to design the plastic cases so that they too fit together as a puzzle. It might even…

How to Arrange Stock for Sale

If the store fixture is the tool, then learning to be a merchandising craftsman with that tool is the mark of a true retail professional. Here, then, for all such aspiring professionals is practical advice for merchandising effectively and promoting sales courtesy of The Sideroad website and Retail Services Consultant Donna Geary. Among the subtopics…