Almost all Gift Cards seem to be merchandised horizontally, particularly when carded and hung by hook. Why not present them vertical in orientation? Particularly when the Greek Golden Ratio … the so called Divine Proportion … results in rectangular shapes, and studies show people prefer the rectangle vertical in orientation. Why do we insist upon marketing Gift Cards horizontal? Here a temporary point-of-purchase display designer courageously bucked the trend and offered cards upright … no matter what direction the printed image or message. Bravo. Pythagoras and Euclid would approve … as would the architect chairman of my old grad school. Maybe this bodes a return to classical order in retail? CLICK the thumbnail for another view of his temporary POP corrugated creation..

Which orientation do YOU prefer your rectangles, vertical or horizontal?
Or maybe you‘d rather the terms portrait and landscape mode?

Do you subscribe to the Greek Golden Ratio,
or do you think squares and other quadrilaterals are just fine too?

For other posts that cite the Divine Proportion in their critique SEE…
Granite Hook Not Golden Ratio” and
Half-Height Metal Plate Hook.”

For more questioning of design approach VISIT…
Deconstructing Package Design.”

If you enjoyed going off on this tangent,
SEARCH “Silly” for some of my others.

For other Gift Card fixture concepts SEE…
New Jersey Style Gift Card Holder
Corrugated Christmas Gift Cards Trays
Oversize Gift Cards, Understated Tiny Hook
Auto-Feed Point-of-Purchase for Gift Cards
Gift Card Holder With Built-in Back Tag
Gravity Sledges for Gift Cards
Shelf Edge Gift Card Holder
Wire Loop Gift Card Frontstop
Gift Card and Greeting Card Cross Sell
Channel Replaces Pegboard
Slot-Mount vs Hole-Mount Hook
Straight-Entry Table-top Spinner for Gift Cards
Periscope Gift Card Hook.”
90° Hook Secures Gift Card Boxes
Corrugated Gift Card Hook on a Curve
Corrugated Hook Used on Metal
Swan-necked Table Top Hook
Rectilinear Table-top Hook
Guarded Multi-Surface Multi-Hook for Gift Cards
90° Tip Safety Loop Multi-hook For Gift Cards
Positive Retention 90° Loop Hook
Preformed Tab for Gift Cards
Pin-Up Hook Fills New Gift Card Need
Outlandish Stepped J-Hook
Common vs Custom Gift Card Hook
Vertical Loop Hook For Gift Cards?
Plug-in Gift Card Hook of a Different Sort
Removable Butterfly Scan Arm
Display Hook Converts to Scan
Simple Hook, Stellar Gift Card Display
Expanded Metal Display Surface for Gift Cards
Display Depth of Field Deficiency
Why Aren’t Gift Cards Vertical?

For a visual summary Pinterest Board see…
Gift Card Merchandising and Fixtures

For Gift Card related Back Tag posts SEE…
Color-Coded Gift Card Back Tags
Whoops Back Tag for Gift Cards
Image Imprinted Hook Back Tags