Trust Betty Crocker to come up with a new point-of-purchase recipe for merchandising rolling pins. Betty boxed them providing an opportunity for extensive branding. It also allowed use of baked goods images to whet the Bakery Chef’s appetite. The package design included a die-cut window to show off the rolling pin within, though none were faced forward in this display. Clear front shelf-edge productstops helped organize and retain items. CLICK the thumbnail for an alternate view.
For alternate Rolling Pin merchandising see…
“French Rolling Pins Upended in Crock”
“Rolling Pins Boxed for Display”
“Hooks are Rails for Rolling Pins”
“Rolling Pins Sold in Bulk Bins“
“Rolling Pins Vend Vertically”
“Rolling Pin Product Stops”For a visual Pinterest Board summary see…
Rolling Pin Merchandising and FixturingSEARCH “Bakeware” or “Cookware” to follow these closely related threads.