Photo Courtesy of

Discussion of a Fixture Close Up item on Linkedin led ultimately to this Mat as Floor Graphic. It’s claim to fame is that the graphic insert can be changed. I suggested a graphic of the store layout and departments, with a “You Are Here” legend. But you must the judge of the brilliance of that concept … or not.

For more on the floor…
Floor Graphic Footsteps
Construction Navigation Floor Graphics
Fendi Slate Crossing-the-Line
Billboard Mat as Floor Graphic
Floor Mat as Floor Graphic
Floor Graphic With a Function
Shoe Size Arc as Floor Graphic

For a visual Pinterest Board summary see…
Floor Graphic Fixtures and Merchandising

SEARCH “Silly” for more of my offbeat ideas for retail … that is the suggested insert, not the mat concept. Source of the mat itself? Check the photo caption for a clue.