Discussion of a Fixture Close Up item on Linkedin led ultimately to this Mat as Floor Graphic. It’s claim to fame is that the graphic insert can be changed. I suggested a graphic of the store layout and departments, with a “You Are Here” legend. But you must the judge of the brilliance of that concept … or not.
For more on the floor…
“Floor Graphic Footsteps”
“Construction Navigation Floor Graphics”
“Fendi Slate Crossing-the-Line”
“Billboard Mat as Floor Graphic”
“Floor Mat as Floor Graphic”
“Floor Graphic With a Function”
“Shoe Size Arc as Floor Graphic”
For a visual Pinterest Board summary see…
“Floor Graphic Fixtures and Merchandising”
SEARCH “Silly” for more of my offbeat ideas for retail … that is the suggested insert, not the mat concept. Source of the mat itself? Check the photo caption for a clue.