What caught my eye here was the seemingly broad width of display, and the elongating effect of tight horizontal shelves. Plus I have a related thread on Double-wide PowerWing as End Cap. But a true point-of-purchase aficionado would wax poetic about the seasonally-specific graphic side panels, and vacuum formed ornaments (click thumbnail). So as fixture, read about this Glade display here. For a point-of-purchase advertising review see “Glade Festive End Cap Display” on POPON.net.
Quite wisely, Glade seems to have launched an extensive Mass Media advertising campaign to heighten consumer awareness of appealing to the olfactory senses on a seasonal basis. The followup to this one-two promotional punch is in-store point-of-purchase advertising like this.
Also SEE “Double-Wide Power Wing.”
To follow a thread of Christmas fixturing and
merchandising through numerous posts start at…
“Santa Mailbox In Store.”