Aroma Diffuser Candle Merchandising
I admire this this premium package design, and the obvious convenience of the package size. But it looks rather forlorn just sitting on the shelf alone and unfixtured. I will leave it to you to imagine the hardware solution for famous Goya Foods, who break new ground here in in single serve, personal size cookies. But merchandising sans … that is, without … point-of-puchase fixturing is hardly merchandising at all in this case. CLICK thumbnail for a head on view.
SEE “Making Pasta a Retail Star” for more package design commentary.
Play off the “Merchandising Without Fixtures” theme, you might also enjoy the thread emanating from “Do-It-Yourself Store Fixtures.”
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