Package design is not a focus of this blog, but I applaud merchandising creativity wherever I find it. Here Barilla violates expectations and the norm by making a single pasta the focus of the package design, then reinforcing it with secondary images of cooked dishes. And the approach made finding ones favorite shape a breeze. CLICK thumbnail for another example package. Note that the creative marketing and design staffs of Barilla brands the line heavily in blues … just like this blog. Smart and tasteful people those Barillans
SEE “Merchandising Without Fixtures” for more package design commentary.