Progressive Grover Linkedin.com Group comments on “Small Signs Create Master Sign” led me to research type sizes for readability at various distances in retail and advertising. I found many highly detailed research studies, with formulas and full scientific analysis, and even correlation to angle of view and speed of observer. But these simple guidelines found on Science Buddies seemed very clear and to the point … even citing the famous advertising expert David Ogilvy as the original source. If you know of better guidelines, please post so that we can all benefit. If not, David Ogilvy surely wouldn’t steer us wrong.
For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle”
For an example of minimalist retail typography SEE…
“2012 Tiny Label Holder Award.”
For unusual use of typography in retail display SEE…
“Monkey Tails at the Mall”
SEARCH “Best Practices” for more retail merchandising and store fixture advice.