Type Size for Sign Readability

Type Size for Sign Readability – Courtesy of ScienceBuddies.org and David Ogilvy

Progressive Grover Linkedin.com Group comments on “Small Signs Create Master Sign” led me to research Type Size for Sign Readability at various distances in retail and advertising. I found many highly detailed research studies, with formulas and full scientific analysis, and even correlation to the angle of view and speed of the observer. But these simple guidelines found on Science Buddies seemed very clear and to the point … even citing the famous advertising expert David Ogilvy as the original source. If you know of better guidelines, please post so that we can all benefit. If not, David Ogilvy surely wouldn’t steer us wrong.

For retail typeface, type size and color references see…

Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle
Psychology of Color in Purchases

For an example of minimalist retail typography see…

2012 Tiny Label Holder Award.”

For unusual use of typography in retail display see…

Monkey Tails at the Mall

SEARCH “Best Practices” for more retail merchandising and store fixture advice.

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For Table-Top Tent Signs by title see…

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” Do Not Climb On Display Tent Sign Warning
Mucinex® BackStock Tent Sign

For all Table-Top Tent Signs resources…

“ Table-Top Tent Signs Pinterest Board “
Table-Top Tent Signs Index Page ”

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