Type Size and Color for Readability

Type Size and Color for Readability Recommendations, Courtesy of Elliot Design and The California Institute of Technology

A follow up to the post “Type Size for Readability” which defines type size for small signs, these Type Size and Color for Readability Recommendations, courtesy of Elliot Design, recommend letter size for long distance viewing. The accessory chart on type color vs sign background color is also handy. Both are an outgrowth of Linkedin.com discussions of “Small Signs Create Master Sign.” CLICK thumbnail for a larger view. Quoting the source “The colors from top to bottom show the descending contrasts of colors in combination to each other. The top 6 rows are the better choices of colors for good contrast, the next three rows show less contrast and the last two rows would be very poor choices for readability.”

For retail typeface, type size and color references see…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“ Type Size and Color for Readability Recommendations ”
“Sign as Communication Vehicle“

For a broader perspective on color see…
“Psychology of Color in Purchases“

For an example of minimalist retail typography see…
“2012 Tiny Label Holder Award.”

For unusual use of typography in retail display see…
“Monkey Tails at the Mall”

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For Typeface and Font related posts by Title see..
“Robert Graham Branding by Robert Graham“
“Can’t Find Your Size Hang Tag at Karen Millen“
“Eileen Fisher® Floor Graphic Goes Omni-Directional”
“Eileen Fisher® Floor Graphic Is One-Directional“
“Time To Think About Fall In A Window Cling“
“Haggar® Brand Slab-Serifed in Stainless Steel“
“Galvanized Happy Hour Menu Holder”
“Restroom Single Character Identifiers”
“Cashmere in Roman Light Typeface Silhouette”
“Style & Co® in Roman Light Typeface Silhouette”
“Bare Minerals® Light Typeface Floor Graphic”
“English and Spanish Typeface Advice”
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle”
“4,000 Storefront Type Designs“

For Typeface and Font related resources see…
“Typeface and Font Pinterest Board” (Pending)
“Typeface and Font Index Page”

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