I normally rail about the negative impact of “sight leaks,” constructs that allow the eye to pass right though the foreground display to be distracted by the background. This Silhouetted See-thru Retail Sign Strategy is a great positive use of “sight leak” in merchandising. These see-through signs allow the jean department overall to be a major visual component of the retail promotion. And that “background” is what makes the style names stand out. See the inset for more of this Silhouetted See-thru Retail Sign Strategy.
Compare directly to…
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign”
“Devolving 3D Signage to 2D”
“Xmas Colors for Fall Men’s Scarf Display“
# # #
Compare 3D silhouetted sign strategies at…
“Not Just Tees, But Graphic Tees”
“PreSchool Sneakers Merit Dimensional Sign Focus”
“Tile Electronics Grab-And-Go Display At Sprint”
“White Lining Mother’s Day Promotions at Macys®”
“Special Invitation to Macys® Bag + Bag Sale”
“Nautica® Window Spells Warmth”
“Style & Co® Clothes Clipped S-Hooks”
“International Concepts Brand Silhouette”
“Levis® Silhouetted Signs for Jean Styles”
“Fisher Price® Brands Aisle With Die-Cut”
“International Concepts® Brands in 3D High Relief”
“Why Buy Retail Interpunct?”
“Fall Tee Shirt Shop Pops-Up“
“Hand-Painted Magnetic Signs in Grocery and Produce”
“Gymboree Branded BTS Sign Holder”
“Giorgio Armani® Silhouetted Si”
“Dockers® Flying Anchor Redux”
“Dockers® Flying Anchor Branding”
“Dockers® Branded From A Distance”
“Love Coco®, Love Authur®”
“New, Stop and Smell the Happy Ladder”
“Marshalls® Where C-U and B-E Spells CUBE”
“Cashmere in Roman Light Typeface Silhouette”
“Style & Co® in Roman Light Typeface Silhouette”
“Know Your Background For Silhouetted Type Use”
“Love Flowers Brighten Mood in Apparel”
“Retail as Sponsor of True Art”
“Super-Size Family Pack Promo”
“Calvin Klein® Read in Reverse”
“Joie® Brands Architectural Column”
“Spa Cashwrap Branding by Sakari®”
“Flannel Sari Says Winter”
“Packable Winter Retail”
“Give Christmas Headphones”
“JCPenny® Dine is In-Store Sizzle”
“Back-to-School Ceiling Directionals”
“Alexander McQueen® Logo Shorthand“
“Ceiling-Suspended Cords & Corduroy”
“Relaxed Corrugated Silhouette”
“ZzzQuil® Corrugated Z Display”
“Macy’s® Gift Coming and Going”
“Cotton On® Racing Stripe”
“Cotton On® Alternate Branding”
“The Cellar in 3D”
“Martha Stewart Color and B&W?”
“Robert Graham® Signature Fixturing”
“Too-Much-Stuff Consignment Sale”
“Karen Millen® Heat-Bent Sale”
“Giftables to Go”
“Making a Splash in Color Sneaks”
“Topiary Sign at Victoria’s Secret®”
“Flying the By & By Girl Brand”
“3D D3”
“Jeggings® Brands Heavy Corrugated”
“Turning Up Store Volume Visually”
“Windows 8 Does Analog Retail”
“Cook as Lifestyle Sophisticate”
“Silhouetted Signs Match Hang Tags”
“See-thru Retail Sign Strategy”
“Thick Quilt as Sales Psychology”
“3D Tees“
“Totally-Visible Total Girl Sign”
“Belly Band for Shelf Upright”
“Stocking Stuffer Stick-Ons“
For all Silhouetted posts by Title…
“Cardboard Cutout Butterflies Take Flight at JCPenney”
“Yoga Mantra Spots Meditation Stickers Display”
“BioSilk Shelf-Edge Buy 2 Get 1 Free BOGO”
“Cartoon Tableau Tester Try-Me By PoreProfessional”
“Nike Swoop Branding Both Coming and Going”
“Smashbox® Cosmetics Dimensional Smashed Flat”
“Yves Saint Laurent Mon Paris Smashed Flat”
“Disney’s® T-Shirt Display Is All Ears At JCPenneys®”
“Finding Disney’s® Dory is Easy At JCPenney®”
“Patriotic Land-That-I-Love Twin Scan Hooked”
“Papyrus® In-Store Perks, Join Today”
“Die-Cut Arrow Attention-Compeller for Strip Merchandiser”
“Gymboree® Golden Job Opportunity”
“Die-Cut Minion® Cross Sell in Kidswear”
“Military Spec Grid Sign With Header”
“Perpendicular New Flag Just Pops”
“Tommy Bahama Storefront Swordfish Branding”
“Pet Toss and Roll Treats”
“Happy You Year”
“Acrylic Cut-Outs as Visual Merchandising”
“Honeycomb Tile Displayer”
“Extreme Store Branding”
“BOGO for Sign-Reading Pets”
“Macy’s® Star as Display Form”
“Mercedes Benz® Wheel Point-of-Purchase”
“Brand Downward Directional to Jeans”
“Fresh Fruit Sign Silhouette”
“Red Dot Bulk Bin Specials”
“American Eagle® Metal Die Cut”
“Must-Have Mascara in Silhouette”
“FujiFilm Straight-Entry Sign Arm”
“Linda’s Lollies® Point-of-Purchase Branding”
“Split Ring Tag Team”
“3D Props from Die-Cut Corrugated”
“Hanger Arm for Label Strip”
“Belly Band for Shelf Upright”
“Hinged Best Seller Notice”
“Color Chit vs Color Pallet“
“Cut-Outs as Merchandising Props”
“Round-Not-Square Promo Tag”
“Back Tags as Point-of-Sale Tool“
“Express Die-Cut Hang Tag Theme”
“Smiley Face Carded Merchandise”
“Promo Flags and Tags Combined”
“Jeans Too Tight” Diagnostic”
“Push-Pins Outline Pegboard Items“
“Betty Boop in a Silhouetted Pose”
“Peek-a-Boo Pegboard Hook”
“Bolt-Down Literature Holder”
“Designer Name Window Decals”
“Filling Your Storefront With Type”
“Flag Arm Has Skeg for Stability“
“Arm for Circular Foamcore Sign“
“Die-cut Shelf-Edge Branding by Butterfly”
“Sign Circle: Table Stand”
“Sign Circle: Faceout Mount“
“Sign Circle: Direct Bar Mount“
“Sign Circle: Vertical Bar Mount“
“Sign Circle: Horizontal Bar Mount“
“Pin-Stopped Faceout Sign Holder“
“Pin-Stopped Faceout Holder Detail“
“Sign Insert is Die-Cut Shape,”
“3-Way Sign Clip Creativity,”
“What If Everything Was On Sale?“
“Odd Holder Violates Silhouette,”
“Decorative Scan Hook Pricing”
“Shelf Edge Micro Flags”
“Bowler Hat is Child Size”
“Shock Absorber for Foamcore Sign“
“Clip Adds Speech Balloon to Merchandiser”
“Category Definition via Foamcore Masthead“
“Cross Sell Postage Stamps at the Shelf Edge”
“Divot Repair Kits for Kids“
Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “
“Silhouetted Index Page”
# # #