A tower of clear topped pill cases make the vitalizing remedy you are considering more tangible, and the purchase decision more personal. Moreover each pill case is emblazoned with the specific remedy’s benefit. Simply constructed, pill cases are mounted on a metal rail, which features extruded plastic profiles to grip the shelf-edge or, in this case, shelf upright. The concept of making the vitamins and pills more real and intimate is fabulous merchandising. CLICK the thumbnail to see an example of how each pill case was personalized for its remedy. *****

For a follow-up post on this display fixture SEE…
Chicken-or-Egg Fixture Concept.”

For totally unlike, but equally unusual shelf-edge point-of-purchase, SEE “Bell Jar Squared for Shelf Edge.”