Die-Cut Sign Insert Shape indeed. This sign holder is designed for a regular rectangular sign or talker. But shapes that violate a silhouette are more eye-catching. So here the asymmetrical sign insert violates the holder shape and boundaries to capture extra attention. I might have selected a different color for even more impact against the already Beige background, but maybe the important contrast is with the Indigo denim jeans? But nevertheless it is the basis of a great idea that employs stock fixturing for a custom effect. For extra impact you could change the die cut shape seasonally. Note the attention to detail in the round corning, which will also help prevent the signs from snagging and becoming dog-eared and frayed. Just because your holder is square, doesn’t mean the sign has to be. CLICK thumbnail for a better view.
For other posts where silhouetting is used see…
“Bolt-Down Literature Holder”
“Flag Arm Has Skeg for Stability“
“Arm for Circular Foamcore Sign“
“Die-cut Shelf-Edge Branding by Butterfly”
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign”
“Sign Circle: Table Stand”
“Sign Circle: Faceout Mount“
“Sign Circle: Direct Bar Mount“
“Sign Circle: Vertical Bar Mount“
“Sign Circle: Horizontal Bar Mount“
“Sign Square: Faceout Mount”
“Sign Square: Bar & Rack Mount”
“Sign Square: Shelf Edge”
“Sign Insert is Die-Cut Shape,”
“3-Way Sign Clip Creativity,”
“Odd Holder Violates Silhouette,”
“Shelf Edge Micro Flags”
“Shock Absorber for Foamcore Sign“
“Clip Adds Speech Balloon to Merchandiser”
“Category Definition via Foamcore Sign Masthead“
“Cross Sell Postage Stamps at the Shelf Edge”
For a visual Pinterest Board summary see…
“Silhouetted Sign Strategies in Retail“
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