Is the price up or down? Are the sales items upstairs or downstairs. Pity the poor commercial artist who with a 3 minutes deadline, had to pick a visual “attention compeller” for this sign. Been in that position myself a time or two.
In actuality this sign did draw attention, and the directionals don’t confuse as much as I imply. What graphic would you have chosen at 3 minutes to closing and dinner waiting? Large “$” dollar signs?