A compelling word can make or break a promotion … or at least be so important that the campaign would be diminished without it. So here I compare two totally different posts, from two different blogs, on two different promotions solely on the basis of their one word headlines. Don’t you wish the copywriting had been yours?

Click to open a new window on these post related only by single word compelling headlines…

Quirky Bed Bath and Beyond
Sign Says Cheeky

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