This bottle hangs not stands. A plastic, die-cut “tent” creates the vertical carrier. Given that the cap screws down inside the tent configuration, I’m not sure how this point-of-purchase packaging is mass-produced. But it allows the item to self-merchandise both hanging and standing, and may gain it space in retail.
For other innovative item self-merchandising see…
“WD-40 Display Flattery“
“OtterBox Box Outdoes Itself“
“T-Shirts Retail in Tubes“
“Cap Brands and Hangs Product“
“Removable WD-40 Hang Tabs“
“Puzzle Package Self Promotion“
“Bottles in Strip Merchandiser“
“Bottle Hung to Merchandise“
“Tube Hangs and Retails Itself“
“Hanging Tube Self-Sells“
“Cookware Merchandises Itself“
“Neck Support for Water Bottles”
“Loop Hook Feeds Bottles Water“
“Waterbottles One-Up on Slatwall“
“Loop Hook Provides Neck Support”
“Store Self-Dispenses T-Shirts”
“Potion and Elixer Merchandising“
“Spoon Rest Package Overlay is Die Cut“For a visual Pinterest Board summary see…
“Self-Merchandising Displays and Packaging in Retail“