Bright and cheery, Hello Kitty called out across the selling floor. I took a few shots only for sharing with friends in Point of Purchase. But lo and behold there was something of interest to Fixtures Close Up. CLICK the thumbnail and zoom in to see that standard All Wire Single Prong Display Hooks ride atop some manner of triangular reinforced pad for corrugated. Had I noticed in the store I would have rummaged through the socks to learn the secret. From the photo they appear to be plastic and adhered to the corrugated backer of the display. Leave comments if you know more of this campaign’s construction.

For follow up reporting on this display system SEE…
Hello Kitty POP Secret Explored

For an alternate non-corrugated hook mount SEE…
Slatwall Hook Used on Corrugated
Slatwall Hook on Corrugated Redux
Wire-backed Corrugated Christmas Hook
Naked J-Hooks on Corrugated

For additional corrugated hook examples SEE…
Corrugated Hook Used on PowerWing Wire Grid
Corrugated Hook Used on a Curve
Plastic Corrugated Hook Failure
Corrugated Display Sports Slots
Corrugated Hook Used On Metal Display
Slatwall Hook on Corrugated Display
Slatwall Hook on Corrugated Redux
Wire-backed Corrugated Christmas Hook
Plastic Butterfly Corrugated Hook
Rectilinear Polygon Jewelry Hook for Corrugated
Hello Kitty Point-of-Purchase Explored
Rear-facing Hooks on Corrugated Display
Corrugated Magazine Case as Point-of-Purchase Prepack

Off fixture topic but in focus Kitty-wise, SEE “‘Hello Kitty’ Joins ‘Louis Vuitton‘.”