Floor graphics, wall signs and ceiling navigation all make an effort to overcome confusion caused by a major remodel at a leading retail department store. You certainly have to give them an “A” for effort in that no turn or hall was without a wealth of choices of ingress, egress and passage.
Unfortunately I could not rate effectiveness being already familiar with the store. Asking a stranger might get a true objective opinion. But the few departments that had moved, I was readily able to find. We all should have a staff as committed as this, who when told to sign the store during construction, left no space without a navigational graphic to fill it.
For Construction Amenities by Title see…
“Wet Paint Warning in Wet Paint”
“Coming Spring 2013 to JCP”
“Thanks in Fire Engine Red”
“Construction Creative Play Book”
“The Excitement is Building”
“Pardon-Our-Dust Hand-Painted Sign”
“Construction Navigation Signs”
“Retail Construction Signs Compared”To research this topic in-depth see…
“Amenities: Construction Signage Pinterest Board“ summary.
“Under-Construction Index Page” of all resources and links.
Compare to…
“Wayfinding: Retail and Otherwise”For in-store navigation and wayfinding…
“Truly Friendly Store Navigation”
“In Store GPS Alternative“
“Construction Navigation Signs”
“Wayfinding: Retail and Otherwise“
“Wayfaring or Retailing?”
“How to Handle Product Migration“
“Floor Graphic Footsteps for Food“
“Bullseye Bodega Reveals Itself“
“This-Just-In Faceout Tag“
“Label Strip Substitutes for Sign“For a Pinterest Photo Board summary see…
“Amenities: In-Store Navigation“For more on the floor…
“Floor Graphic Footsteps”
“Construction Navigation Floor Graphics”
“Fendi Slate Crossing-the-Line”
“Billboard Mat as Floor Graphic”
“Floor Mat as Floor Graphic”
“Floor Graphic With a Function”
“Shoe Size Arc as Floor Graphic”For a visual Pinterest Board summary see…
“Floor Graphic Fixtures and Merchandising”All FixtureCloseUp® Retail Amenity Pinterest Boards
Amenities: Call Buttons in Retail
Amenities: Carts and Cart Conveniences
Amenities: Fitting Room Outfitting in Retail
Amenities: In-Store Navigation Signs
Amenities: Mirrors in Retail Merchandising
Amenities: Regulating Retail with Signs
Amenities: Recycling Facilities in Retail
Amenities: Sanitizers and Cart Wipes in Retail
Amenities: Store Entrance Branding
Amenities: Store Hours in Retail
Amenities: Tissue Dispensers and Such
Amenities: Umbrella Courtesy Fixtures in Retail
Amenities: V.I.P. Courtesy in RetailSELECT “Label and Sign Holders” from the Categories Menu for a “Gods-eye view” of the posts for this class of fixtures.
