Blue Jean merchandising is kicked up a notch by these signs of gold gracing Tag-Channel (C-Channel) built into stainless steel shelves. The signage was gold ink underlayed with white (to insure vibrancy), surrounded by matt black overprint. Personally I would have used a white, coated stock and a varnish or U.V. coating overprint to prevent scratching in shipping and on the shelf edge.
A fancier but higher cost alternative would be actual foil stamping in gold. Remember that embossing helps foils reflect light and stand out all the more – if you have a budget for it. Gold foil against a black background can almost disappear when lit from some angles. Hence Medieval Calligraphers created gilded elements on raised “sizing.” But however produced, you must admit it is an interesting effect.
I am torn by the “Rerock” logo implementation. On the one hand it is Blackletter and Medieval in tone which fights the modern-look shelving. But if I pretend to myself it is meant as contemporary Goth it becomes far more agreeable. Feel free to leave your own thoughts as a comment.
For an interesting Calligraphy site see the Calligraphy and Lettering Arts Society, UK. For actual tips on Gold Leaf Gilding see Studio Arts, UK.
Did I mention in an alternate reality I was a Calligrapher and former Juried Member of the Pennsylvania Guild of Craftsmen? At one time I could actually letter respectably in Blackletter. Sadly, no more. I’m not even sure my Uncial and Half Uncial is up to snuff.
For more than you wanted to know on C-Channel try…
“Inseam Size as Visual Footnote“
“Rollerblade Skate Hook”
“Reverse Hooking A Spiral Rack”
“C-Channel Forms Shelf-Edge Tray“
“Curve Creates Store-in-Store Destination“
“Curved C-Channel and Label Strip“
“Shelf Overlay Includes C-Channel“
“Back Labeling a Multi-Hook with C-Channel”
“Empty Box Sells Full Box”
“Super-Duty C-Channel Mount“
“Strip Merchandiser Offers C-Channel”
“Round-Cornered Gondola Shelf Cap“
“Round-Cornered Aluminum C-Channel“
“Round Cornered Island C-Channel“
“Slatwall Tray for Photo Albums.”
“Shelf-Edge Signs of Gold“
“Curved Channel Hosts Scan Hooks”
“Adjustable Shelf-Edge Tray for C-Channel“
“3-Way Sign Clip Creativity“
“Shelf-Edge Micro Flag”
“Shelf Edge Redundancy in Retail“
For all the inside info on outside shelf-edges see…
“Shelf Edge Profile Specs by Manufacturer“