Blue Jean merchandising is kicked up a notch by these signs of gold gracing Tag-Channel (C-Channel) built into stainless steel shelves. The signage was gold ink underlayed with white (to insure vibrancy), surrounded by matt black overprint. Personally I would have used a white, coated stock and a varnish or U.V. coating overprint to prevent scratching in shipping and on the shelf edge.

A fancier but higher cost alternative would be actual foil stamping in gold. Remember that embossing helps foils reflect light and stand out all the more – if you have a budget for it. Gold foil against a black background can almost disappear when lit from some angles. Hence Medieval Calligraphers created gilded elements on raised “sizing.”  But however produced, you must admit it is an interesting effect.

I am torn by the “Rerock” logo implementation.  On the one hand it is Blackletter and Medieval in tone which fights the modern-look shelving. But if I pretend to myself it is meant as contemporary Goth it becomes far more agreeable. Feel free to  leave your own thoughts as a comment.

For an interesting Calligraphy site see the Calligraphy and Lettering Arts Society, UK. For actual tips on Gold Leaf Gilding see Studio Arts, UK.

Did I mention in an alternate reality I was a Calligrapher and former Juried Member of the Pennsylvania Guild of Craftsmen? At one time I could actually letter respectably in Blackletter. Sadly, no more. I’m not even sure my Uncial and Half Uncial is up to snuff.

For more than you wanted to know on C-Channel try…
Inseam Size as Visual Footnote
Rollerblade Skate Hook
Reverse Hooking A Spiral Rack
C-Channel Forms Shelf-Edge Tray
Curve Creates Store-in-Store Destination
Curved C-Channel and Label Strip
Shelf Overlay Includes C-Channel
Back Labeling a Multi-Hook with C-Channel
Empty Box Sells Full Box
Super-Duty C-Channel Mount
Strip Merchandiser Offers C-Channel
Round-Cornered C-Channel
Round-Cornered Gondola Shelf Cap
Round-Cornered Aluminum C-Channel
Round Cornered Island C-Channel
Slatwall Tray for Photo Albums.”
Shelf-Edge Signs of Gold
Curved Channel Hosts Scan Hooks
Adjustable Shelf-Edge Tray for C-Channel
3-Way Sign Clip Creativity
Shelf-Edge Micro Flag
Shelf Edge Redundancy in Retail

For wood C-channel browse…
Classic Bakery Shelf-Edge Label Holders
Traditional Bread Rack
Supermarket or Local Bakery
Despoiling Wood Fixtures

For all the inside info on outside shelf-edges see…
Shelf Edge Profile Specs by Manufacturer