This wire wine bottle cradle and POP display called out for attention at the entrance to an in-grocery Wine and Spirits Shoppe. It’s purpose was not only to sell wine, but as if a friendly doorman, to encourage food shoppers to enter the liquor store. Its visual presence yet small foorprint was both smart fixturing and smart merchandising.

For All Wine and Spirits Merchandising by Title…
SVB® Branded Bottle Opener Hardware
Side-To-Side Wine Bottle Rack
In-And-Out Wine Bottle Rack
High-Fashion, High-Heel Wine Cradles
Oculto® Tequila-Aged Beer Branding at Shelf-Edge
Saddle-Mount Sign on Slatwall
Team Branded NFL / NBA Beer Bottle Cozies
Retail Liquor Merchandising Straight Up: Linear Gondola
Retail Liquor Merchandising With a Twist: Serpentine Gondola
Merchandising For Snow Storms
Beer Cross Sell at The Gas Pump
Drink-Wine Frame Holder
Alcohol Detector Pallet Merchandising
Christmas Village Yulesteiner Brewery in Motion
Pump Kick® Branded Halloween Beer
Have a Ball With Self-Merchandising
Hugo Boss® Scene Setting
Alcohol Accessories at Your Car Dealership
One Tin-Man Posts Leads to Another
Veuve Clicquot® Champagne Well-Branded
Euro Fixture™ Virtual Tour Courtesy of CAEM, Italy
Euro Fixtures Shelf-Edge Clip Strip Spirits Promo
Ice Cube and Alcohol Merchandising Opportunities
Euro Fixture™ Lighted Liquor Store Pergola Overhang
Euro Fixture™ Over-and-Under for Shelf
Euro Fixture™ Wine Tasting Barrel
Euro Fixture™ ConsecutiveGondola Curves
Wire Grid Beverage Lockdown
Lenox® Branded Craft Beer
High-Heel Wine Bottle Caddy
Valentine Day Champagne on Prop Ice
Margarita Salt Merchandising
Alcohol Only This Line
Mad Elf Ale Christmas Die-Cut
Jumbo Pouch Merchandising
Attack of the Angry Orchard Mascot
Grapes Prop New Year Wine Attache
99 Bottles of Beer Point-of-Purchase
Cheap Label, Cheap Wine
One-Glass® Wine Pouch Sales
Retailing Vodka by the Shot
Head Shop, Hookah or Still?
Liquor and Fireworks On Sale
Selling Wine Numerically
Booze-Food-Fun vs Real Life
Heineken® StarWars Droid
Wegman’s Sunday Beer Hours
Well-Imagined Wine Wall
Paradox of Retail Choice
How to Drink Scotch®
Pegleg Black Dog as Floor Graphic
Super Hero Promotes Super Drink
Wine Bottle Rack Linearity
Wine Bottle Rack Triangularity
Wine Bottle Rack Circularity
Recycling Wine Barrels into Retail
Jack Daniel’s Barrels as Decor
Parachute Jump Breathalyzer Test
Cold Drink Coaster QR Code Strategy
Grab a Beer Now at Brooks Brothers
First-Beer-Free Roadside Promo
Cooler Door Lime Cross Sell
Wine Bottles as Shop Doorman
Whale of a Wine Sale in Chalk
Point-of-Purchase Design By Van de Graaf
Heineken Bottle for T-Shirts”

For Wegmans Wine and Spirits see…
Craft Beer Strip Merchandising
Craft Beer Auto Feed Merchandising System
Magic Hat® Occult Beer Fixturing
Beer, Cheese, and Chocolate Cross Merchandising
Fat Tire Brand in Neon
Fat Tire® Brand Pallet-Load Sale
Lagers You’ll Love Shelf-Edge Advice
How to Craft Your Own Six Pack Header
Wegman’s® Craft Your Craft Beer

Compare cork concepts at…
Epic® Wine Stopper Stepped Display
Cypress® Wine Stopper Arch Display
Custom T-Shirts for Wine Aficionados
Corks on Sale?
Eiffel Tower Cork Caddy Window Display
Cork-on-Cork Merchandising
Earth Day Window Dressing
Brand Celebrates Itself Literally
Cork Board Smiley In Retail

If you are “on the wagon” see
Wine Barrel as Water Fountain
Robert Graham® Branded Water

If you prefer something other than “pink elephants” see…
Pink Turtle Riding at the Mall

For all Wine and Spirits resources…
Wine and Spirits Pinterest Board“ for a visual summary.
Wine and Spirits Index Page” for all resources and links

Wine and Spirit Merchandising FixturesCloseUp Pinterest Board

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