The creation of self-assemble signage such as this is widespread in some retail channels like electronic games where it is “Pre-Sale Promotional Packaging.” Here an oversize carton provides a 3D promo for the style and features of an apparel line, not a game. It is all the more eye-catching point-of-purchase having crossed into this new, virgin retail territory. In games, the POP often ties together with premiums or prizes (Tee shirts, cheats and codes, action figures, etc). How might you extend this concept in your retail channel?
This iteration includes a spinner base. But you could shave a few dollars off by just producing the carton alone. And the production need not require a specialty box manufacturer. Any competent printer with die-cutting capability can product this for you. Here is a link to one of my venders Services page with a few dimensional printed pieces as an example of what a commercial printer can do.
COMPARE and contrast directly with
“Cubic Signs”
“Empty Box Sells Full Box.”For other dimensional Point-of-Purchase SEE…
“3D Dimensionals Reproduce and Multiply”
“Making Snow Flakes Appear Unique”
“Gold vs Frankincense and Mir”
“Die-cut Heptrahedral Display“
“Empty Box Sells Full Box.”
“Category Defining 3D Dimensional On Shelf”
“Cubic Signs“
“Die-Cut Carton as 3D Signage”
“3D Point-of-Purchase Wedge“
“Tri-Corner Dimensional Point-of-Purchase”
“Violently Angular 3D Point-of-Purchase”
“Happy Birthday Maybelline in 3D”
“3D Paper Horses Stampede”
“Late Even For Orthodox Christmas“
“Ceiling Hung Dimensional Sign“
“Bullseye Bodega Defines Itself.”
“In-Store Tree Grows Down From Ceiling“
“Spoon Rest Utensil is Die-Cut.”For a Pinterest Board visual summary see…
“Die-cut 3D Dimensional in Retail“