Most T-shirt merchandising focuses on showing off the shirt graphic. This is a retailing reversal of direction. No shirt graphics, just a statement that these are “Must Have” graphics hand picked by designers. This could work since for the age targeted, it is surely the mother’s shopping, not impulse buying by kids themselves. But since my reason for being is fixture comment, let me state that the sign and holder were brilliant. CLICK the thumbnail for a view of what could be seen of the shirt graphics.

For positive psychology in merchandising see…
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Return Policy Empowers Sales
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Brand Celebrates Itself Literally.”
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Great Gifts Branded Tag

For discussions of a more academic nature SEE…
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases

SEACH “T-shirt” for all manner of sales approaches, including both the expected and unexpected.