Radically different than other plug-in or mainline pegboard hooks, this creation did a masterful job merchandising. Its butterfly shape, central spine and serrated outriggers served up carded merchandise rock-solid level and could even face the items (I pushed cards back to reveal the hook detail). A pinch released the horizontal grapples. An angled, back tab (back center) provided forward tension when plugged in, anchoring the grapples more firmly. The hook fits this specialty board, and assumedly standard pegboard, and offers all the advantages of straight entry. That’ s quite a bit for a simple (or actually not so simple) piece of molded plastic. Careful though, it’s clearly marked “Patent Pending” though not completely unseen in retail.

SEE “Removable Butterfly Scan Arm” for a visually similar gift card hook.

For other Gift Card fixture concepts SEE…
New Jersey Style Gift Card Holder
Corrugated Christmas Gift Cards Trays
Oversize Gift Cards, Understated Tiny Hook
Auto-Feed Point-of-Purchase for Gift Cards
Gift Card Holder With Built-in Back Tag
Gravity Sledges for Gift Cards
Shelf Edge Gift Card Holder
Wire Loop Gift Card Frontstop
Gift Card and Greeting Card Cross Sell
Channel Replaces Pegboard
Slot-Mount vs Hole-Mount Hook
Straight-Entry Table-top Spinner for Gift Cards
Periscope Gift Card Hook.”
90° Hook Secures Gift Card Boxes
Corrugated Gift Card Hook on a Curve
Corrugated Hook Used on Metal
Swan-necked Table Top Hook
Rectilinear Table-top Hook
Guarded Multi-Surface Multi-Hook for Gift Cards
90° Tip Safety Loop Multi-hook For Gift Cards
Positive Retention 90° Loop Hook
Preformed Tab for Gift Cards
Pin-Up Hook Fills New Gift Card Need
Outlandish Stepped J-Hook
Common vs Custom Gift Card Hook
Vertical Loop Hook For Gift Cards?
Plug-in Gift Card Hook of a Different Sort
Removable Butterfly Scan Arm
Display Hook Converts to Scan
Simple Hook, Stellar Gift Card Display
Expanded Metal Display Surface for Gift Cards
Display Depth of Field Deficiency
Why Aren’t Gift Cards Vertical?

For a visual summary Pinterest Board see…
Gift Card Merchandising and Fixtures

For Gift Card related Back Tag posts SEE…
Color-Coded Gift Card Back Tags
Whoops Back Tag for Gift Cards
Image Imprinted Hook Back Tags

For small hook compendiums on Pinterest SEE…
Tiny Hook Solutions in Retail

Pin-Up Hooks in Retail

Follow the thread of plug-ins at…
Plug ‘N Play Jewelry Display
Wood Inlay as Point-of-Purchase Display
Basketball as a Seasonal Theme
Tree-Like Display Sports Metal Faceouts
Hat Ledge Plugs In
When to Use a Permanent Hook
Baseline Post for Plug-in Hooks
Plug-in and Pegboard Hooks Combine
Plug-in Hook of a Different Sort

For interesting alternatives see…
Bayonet Mount Outfits Acrylic
Bar Outfitted with Bayonet Mount
Bayonet Mount Hook
Bar Merchandiser Plugs-In
Large-Bore Plug-in Hook
Hidden Hex-Key Mount Faceout

SEARCH “Butterfly” or “Plug-in” or “Straight Entry” or “Plastic Hook” to follow those threads.