Here is a dramatic reason why many cooler experts prefer open wire fixture configurations. Mold flourishes on the surfaces of this plastic merchandiser tray. The “closed” design interferes with fresh air circulation and cleansing light penetration. Moreover, given the hidden, inaccessible areas, there is no way to clean this fixture after the fact. Even soaking will not do the trick.

See an example of original open wire Erecta Shelf here, created decades ago by Metro, the company that pioneered open wire shelving in foodservice.

For broaded cooler fixture coverage SEE…
Wire Fencing in Refrigerated Retail
Soviet-Era Freezer Fixtures?
Kielbasa Shelf Management
Curbs as Shelf Management
Individual Serving Wire Baskets
6-Foot Coffin-Case Bridge
Coffin Case Median Cross-Sell Grid
Sophisticated Yet Simple Cooler Signage
Store-Made Quality Promise
Health Conscious Cooler Signage
Country of Origin Sign Add-On
How to Merchandise Cooler Mold
Cooler Door Lime Cross Sell
Asian Pear Literature on S-Hook
Dr. Richter’s Guide to Fresh Produce

For cooler merchandising humor SEE…
Chinese Wieners On Sale
How To Keep Fashions Fresh

For even more choices SELECT…
Cooler Merchandising” from the Categories Menu.