Neiman Marcus Cafe Laided-Back Luxe
Riot of Color Shelf Edge Labeling
I am a proponent of the use of color for branding, departmentalization, navigation, and store image. But this multi-hue Riot of Color Shelf Edge Labeling application, though festive, goes too far for my tastes. My eyes are drawn more to the colored strips than the million dollar package designs they front. How about common color label strip for all shelf levels, but change as product changes. The use of color as Category Definition would add an extra purpose, and aid browsing and navigation. Don’t dismiss shelf edge label strip color on the basis of this post alone. Just temper your enthusiasm.
For all Color Array resources see…
“Color Arrays in Retail Pinterest Board” for a visual summary.
“Color Array Index Page” for all resources and links.
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Multi-channel hook label strip as Category Definition
Dollar General Yellow Shopping Carry Branding
EDITOR’S NOTE: Category Definition Store Fixtures
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For Color Label Strip Category Definition see…
“Essie Hottest Hues Category Definition”
“Grilling Fishing Rod Continuous Label Strip”
“Garden Tool Flip-Front Label Category Definition”
“Headphone Hook Category Definition” <
“Defining Categories on Slatwall” <
“Top-facing Label Strip Helps Brand“ <
“Branded Twin Label Strip for Hook“ <
“Color-Coded Post-It Note Category-Management”
“Dollar General Shopping Carry and C-Channel Branded Yellow” <
“Hardware Defines Category on Slatwall“ <
“Category Definition Via Foamcore“ <
“Retail Categorization by Color” <
“Color Branding By Aisle” <
“Top-Facing Label Strip Brands“ <
“Label Strip and Shelf Edge Sign Colors Match“ <
“Branding and Segmentation by Strip“ <
“Branded Twin Label Strip for Hook“ <
“Tide Olympics Collector Edition Bottle” <
“Buy-Big, Save-Big at Shelf Edge“ <
“Label Strip Substitutes for Cross Sell Signs“ <
“Shelf-Edge Philosophy of the Philosophy Brand“ <
“Neiman Marcus Dollar Store Motif“ <
“Slotwall & Label Strip Both Curve“ <
“Why Store Branding Matters“ <
“Super Glue Strip Merchandiser Downarrow Deals”
” Riot of Color Shelf Edge Labeling “
For all Color Array resources see…
“Color Arrays in Retail Pinterest Board” for a visual summary.
“Color Array Index Page” for all resources and links.
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