Plain-paper strips mounted on solid wood shelf face serve as Label Strip Substitute for Signs directing patrons to other categories of interest. Replacing signs with label strip keeps the already visually busy aisle less cluttered, and the cross sell more effective. A nice quiet way to give directions in a library-like bookstore. The strong but muted color Label Strip Substitute for Signs also helped with branding and store decor.
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For alternate shelf-edge branding and treatment see…
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding and Segmentation by Strip“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Euro Slatwall Channel Inserts in Color”
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif”
“Branded Twin Label Strip for Hook“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge”
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Product Stop by Gucci”
“Why Store Branding Matters“
For high-tech at the shelf edge see….
“Digital Shelf-Edge Price Ticket”
“Digital Shelf-Edge Promo Signs”
“Smell ‘O Vision Retail Rollout“
For in-store navigation and wayfinding…
“Truly Friendly Store Navigation”
“In Store GPS Alternative“
“Construction Navigation Signs”
“Wayfinding: Retail and Otherwise“
“Wayfaring or Retailing?”
“How to Handle Product Migration“
“Floor Graphic Footsteps for Food“
“Bullseye Bodega Reveals Itself“
“This-Just-In Faceout Tag“
“Label Strip Substitutes for Sign“
For a Pinterest Photo Board summary see…
“Amenities: In-Store Navigation“
For an easy practical exercise see…
“How to Make A Flip-Front Sign in 4 Steps“
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