I often enjoy “massing” in design, so over-organized displays like this don’t bother me. I think my acceptance of patterns comes from having studied engineering and worked under an architect, fields in which repeating elements (bricks, stones, veneers) combine with massing (windows vs wall area) combine to create a whole. Obviously this display is not among the 7 wonders of the world, architecturally or otherwise. But the step-and-repeated signs both call attention overall and define the limits of the sale … visual communication is achieved by design.

Just so you don’t think me too regimented, of the two images I prefer the upper, with an orderly but asymmetrical arrangement having the step-and-repeat signs anchor only one end. Cover each image alternately to view the other and see what you think. At worse it is a “tempest in a teapot” … after all it is only rows of shoes and a few signs. Given such a limited budget, what would your merchandising proposal look like?

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