Not quite a fixture, but worthy of comment as the type of signage customers appreciate. A health-conscious populous would take you up on this offer of quality products. And your store brand gains stature by “standing on the shoulders of giants” … citing store items “certified” by a group as prestigious as the American Heart Association.

To pursue the topic further see…
Urgent Allergen Alert In-Store
Health Conscious Cooler Signage“ (This Post)
Label Sells Calorie Count Not Price
Store-Made Quality Promise
Fresh Farm Produce Chalkboard
Asian Pear Literature on S-Hook
In-Store Produce Calendar and Handling Chart
Dr Richter’s Guide To Fresh

For cooler signage see…
Country-of-Origin Eyebrow Add-On
Country-of-Origin Shelf ID
Floor Graphic Footsteps for Food
Country of Origin Sign Add-On
Small Signs Create Master Sign for Coolers
In-Store Produce Calendar and Handling Chart

For broaded cooler fixture coverage see…
Soviet-Era Freezer Fixtures?
Kielbasa Shelf Management
Curbs as Shelf Management
Individual Serving Wire Baskets
Wire Fencing in Refrigerated Retail
Fencing the Produce Cooler
Coffin Case Median Cross-Sell Grid
How to Merchandise Cooler Mold
Cooler Door Lime Cross Sell

For cooler merchandising humor see…
Chinese Wieners On Sale
How To Keep Fashions Fresh

For even more choices Select…
Cooler Merchandising” from the Categories Menu.