It is not known whether this Pillows Provide Truly Soft Sell promotion is by is a store or manufacturer. If by the manufacturer very smart and inexpensive. Just distribute the pillow cases to the chains. However I would have tried a more distinctive typeface. If sans serif was predetermined, possibly Eurostile or Futura Light would have a bit more of a design feel.
For retail typeface, type size and color references see…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“
# # #
For Bed Merchandising by Title see…
“Tempur-Pedic® Button-Down Hang Tag”
“Flannel Sari Says Winter”
“Tempur-Pedic® Corner Snipe”
“Sleepy’s® Zen Branding”
“Sleepy’s Working Bed Promo”
“Sleepy’s® Flip-Front Footer”
“Stearns and Foster® Branded Dorm”
“Sterns & Foster Branded Pillow Napkin”
” Pillows Provide Soft Sell ”
“Bed and Bath Handmaidens”
“Dream of Down at JC Penny“
For Dog Beg Merchandising by Title browse…
“Dog Bed Merchandising in Red”
“2010 Creative Cross Sell Award“
“Super-Duty Endless Basket“
For all Bed Merchandising resources see…
“Bed Merchandising Pinterest Board”
“Bed Merchandising Index Page”
# # #