Large flip-front hook label holders do a great job of delivering the sales message without custom signage.  A hook crosswire provides the pivot, allowing the oversize label holders to swing up, out of the way as cookware items are removed.

For similar price promotion see…
Metal Plate Mount Downturned

SEE the post “Hook Design by Porsche” for a closer view of the design details of this hook and bar merchandising system.

For other terse and pithy sales propositions see…
Subliminal or Supraliminal Retail Messaging
Sign Says Cheeky
Telegraphing Lingerie Curbside
Bobby Pinning Sale Tags
Stand-alone Sign Arc
Buy-One Get-One Selling Tool
This-Just-In Faceout Tag
Powerful One-Word Selling Proposition
Bulgari Priced in Gold
Country-of-Origin Add On
Shelf Edge Micro Flag
Whispering the Word Sale
VIP Still Shopping Tag
Wolford Hints at Sale
Softer Side of Signs
Ted Baker Autographed Fixtures

For a Pinterest Photo summary of all see…
Pithy Sales Propositions

For Flip Front Label Holders in active use browse…
Flip-Fronts are Saddle-Mounted
Cookware on Grid of Jet Black
Hook Design by Porsche
Uniweb Updated to Flip Front
Buy-One Get-One Flip-Front Selling Tool
How to Make a Flip Front Sign Holder

For creative Flip-Front without flip-action see…
Flip-front Label Holder, Bar-Mount Tray
Scan Hook Label on Shelf Edge

For Cookware fixturing and merchandising SEE…
Hook Bridge as Specialty Display
Upscale Handle-With-Care Warning
Cookware on a Grid of Jet Black
Cookware on Apparel J-Hook
Cookware on Saddle Mount Bar Hook
How to Avoid Being Hit on the Head in Retail
Bar Hooks Interlace Cookware
Super-size Strainers Dovetail
Undulating Arms Help Items Nest
Tong War in Cookware
Cookware Merchandises Itself
Cookware To Go Cart
Wireform Cookware Displayer
Cookware Organized By Shelf
Grid Backdrop for Cookware
Grid-Based Open Wire Shelf
Metro Under-Shelf Hang Rod
Cookware on Metro J-Hooks
Cookware Hangs from Metro
Wire Shelf Sight Leak

SEARCH “Cookware” for all fixtures specific to this line of products.