Having a radical design makes a product more recognizable in the marketplace. Here a zig-zag off-center pusher makes this system stand out. Its actual purpose is to allow to keep the pusher minimally behind the product, since it does not center on the lane. A great visual look, but one might question at what point in lane width does the paddle become too off-line from the product center of gravity to operate correctly? (See the smaller photo below for what might be the limit on small light products. Heavy, bulky or irregular blister packs and clamshells might present a challenge). Still the zig-zag pusher paddle makes a very modern statement … when the lane is empty.