Normally used for corrugated displays, this plastic wide-flanged hook mounts to a rectangular hole in the substrate. In this case that substrate is thin-walled rigid material warped into a gradual curve. The effect of the curved backboard is very elegant for Gift Cards. But the look of the squarish plastic hook frontwires and sprue marks falls a little short. The discrepancy somehow says “elegant curved display … boxy cheap hook.” But the contrasting hook color against the vivid red surface surely distracts the eye from that minor failing. Possibly you can suggest an alternate hook solution to molded plastic hooks in this specific case.

For related curvilinear discussions see…
Slotwall & Label Strip Both Curve
Curved Grid And Grid Hooks
Corrugated Hook on a Curve
Curved Channel Holds Scan Hooks
Shim’d Straight-Entry Hooks Curve

For fixtures that employ red color see…
Simple Simon, Racks for a Pieman
Kee Klamp Frame for Perfed Metal
Hybrid Perforated Metal Hook
Rich Red Design by FAO Schwarz
White Hooks on Vivid Red
Corrugated Hook on a Curve“ (This Post)
Ruby Red Strip Merchandiser

Expand your creative thinking in all colors with…
Color: Blue in Retail Fixtures
Color: Black in Retail Fixtures
Color: Red in Retail Fixtures
Color: Yellow in Retail Fixtures
Color: Assorted Fixtures and Finishes

For a related crossover and corrugated uses SEE…
Corrugated Carrier in POP Re-Use and Multi-Use
Corrugated Hook Used on PowerWing Wire Grid
Corrugated Hook on Plastic Carrier
Corrugated Display Sports Slots
Corrugated Hook Used On Metal Display
Slatwall Hook on Corrugated Display
Slatwall Hook on Corrugated Redux
Wire-backed Corrugated Christmas Hook
Plastic Butterfly Corrugated Hook
Rectilinear Polygon Jewelry Hook for Corrugated
Hello Kitty Point-of-Purchase Explored
Rear-facing Hooks on Corrugated Display
Corrugated Magazine Case as Point-of-Purchase Prepack

For other Gift Card fixture concepts SEE…
New Jersey Style Gift Card Holder
Corrugated Christmas Gift Cards Trays
Oversize Gift Cards, Understated Tiny Hook
Auto-Feed Point-of-Purchase for Gift Cards
Gift Card Holder With Built-in Back Tag
Gravity Sledges for Gift Cards
Shelf Edge Gift Card Holder
Wire Loop Gift Card Frontstop
Gift Card and Greeting Card Cross Sell
Channel Replaces Pegboard
Slot-Mount vs Hole-Mount Hook
Straight-Entry Table-top Spinner for Gift Cards
Periscope Gift Card Hook.”
90° Hook Secures Gift Card Boxes
Corrugated Gift Card Hook on a Curve
Corrugated Hook Used on Metal
Swan-necked Table Top Hook
Rectilinear Table-top Hook
Guarded Multi-Surface Multi-Hook for Gift Cards
90° Tip Safety Loop Multi-hook For Gift Cards
Positive Retention 90° Loop Hook
Preformed Tab for Gift Cards
Pin-Up Hook Fills New Gift Card Need
Outlandish Stepped J-Hook
Common vs Custom Gift Card Hook
Vertical Loop Hook For Gift Cards?
Plug-in Gift Card Hook of a Different Sort
Removable Butterfly Scan Arm
Display Hook Converts to Scan
Simple Hook, Stellar Gift Card Display
Expanded Metal Display Surface for Gift Cards
Display Depth of Field Deficiency
Why Aren’t Gift Cards Vertical?

For a visual summary Pinterest Board see…
Gift Card Merchandising and Fixtures

For Gift Card related Back Tag posts SEE…
Color-Coded Gift Card Back Tags
Whoops Back Tag for Gift Cards
Image Imprinted Hook Back Tags

For small hook compendiums on Pinterest SEE…
Tiny Hook Solutions in Retail

Pin-Up Hooks in Retail

SEARCH “Crossover” to see other fixtures designed for one use but employed in another.