With a huge proportion of cell phones “smartphones”, Tiffany takes aim at “smart” and hopefully upscale callers with Mobile Wallpaper at Tiffany’s. Part of the cache of “brand” is a connection to customers and a feeling of belonging to an “in group.” So why not Tiffany & Co. too? Obviously the post title is a play on “Breakfast at Tiffany’s.” Even editorially I have a predilection to play advertising mind games and try for titles that seem familiar and enticing to the reader. Pardon me. The habits of a lifetime die hard, even when trite and cliche-ish. For background on the song “Breakfast at Tiffany’s” click here.
Compare to other Mobile branding posts…
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EDITOR’S NOTE: Tiffany Retail Fixtures
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For Tiffany Retail Fixtures posts by Title…
“Tiffany® Brand Under The Christmas Tree”
“Tiffany® Christmas Stag”
“Tiffany® Moonlight Madness Sale Unbranded”
“Tiffany® Multi-Color, Multi-Scoop Ice Cream Delight”
“Winter Window Shop Tiffany’s®”
“Tiffany Art Deco Door Pull”
“Tiffany at Your Christmas Doorstep“
“Tiffany Ice Cream Cone Window“
“ Wallpaper at Tiffany “
For all Tiffany Retail Fixtures resources…
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