With more than 30% of cell phones “smartphones”, Tiffany takes aim at “smart” and hopefully upscale callers with a wallpaper. Part of the cache of “brand” is a connection to customers and a feeling of belonging to an “in group.” So why not Tiffany & Co. too?
For a visual Pinterest Board summary see…
“Tiffany & Co. Fixtures and Visual Merchandising”
Obviously the post title is a play on “Breakfast at Tiffany’s.” Even editorially I have a predilection to play advertising mind games and try for titles that seem familiar and enticing to the reader. Pardon me. The habits of a lifetime die hard, even when trite and cliche-ish. For background on the song “Breakfast at Tiffany’s” click here.