From a distance this appears to be Slatwall. Actually it is a wood veneer laminated to a pegboard backing. All-metal, one-piece Straight Entry Scan Hooks outfit the display allowing quick set-up and easy movement of fully-loaded hooks. The hook is classed as “one-piece” because it arrives (and remains in use) as a single unit, saving the assembly time of two-piece hooks. For this all to work together the duplex display surface must approximate a single layer of pegboard in total thickness. Common pegboard thicknesses are 1/8″, 3/16″, and 1/4″. So a 3/16″ pegboard with a 1/16″ veneer overlay would give the correct thickness for 1/4″ pegboard hooks.

To follow the thread of slatwall display patterns SEE…
Paper Well-Presented
Tight Cornered Slatwall Pattern
Faux Slatwall, Genuine Hooks
Slatwall Squares as Wall Pattern
Slatwall Perimeter Rounding
Glass Case Fit Out: Grid Pattern
Super-wide Slatwall Hook

For a visual Pinterest Board summary see…
Slatwall Patterns and Cornerings

For wood- and wood-like display surfaces SEE…
Slot Board vs Pegboard
Black-on-Birch Fixture Combo
Rain Galoshes Front-and-Center
Black on Cork-like Slatwall
Galvanized Hooks on Wood Slatwall
True Woodgrain Pegboard
Faux Wood Slatwall
More Galvanized Hooks on Wood Slatwall
White Hooks on Solid Wood Slotwall
Chrome Hooks Tied to Wood Crates
Curved Hook Array on Woodgrain Slatwall
Glass Case Fitout in Woodgrain
Minimal Stock, Maxed Backtags
Hooks Exhalt Steering Wheels
Pin-up Hook as Faceout?

For a woodgrain Pinterest photo summary SEE…
Wood and Hooks in Retail

SEARCH  “Slatwall Patterns” for tricky Slatwall uses.

For “with” vs “without” Straight Entry Hook use see…
Straight-Entry Under-Shelf Hook
Polish Crew Fixtures the Impossible

For a range of Straight-Entry applications see…
Four-Lug Hook for Straight Entry
Category Definition Via Foamcore
Structural Member Accepts Hooks
Hybrid Grid Hook Now For Pegboard Too
Hook Slips Straight Into Slots
Straight-Entry All Wire Dividers
Tight Planogram Design by Matell
Straight-Entry Island Spinner
Plug-in And Straight-Entry Utility Hooks Combine
Slot Bar Mounted Over Slot Wall
Best Pegboard Straight-Entry Backscratcher
Label + Card = Custom Back Tag on Straight-Entry Loop Hook
Faux Slatwall, Genuine Straight-Entry Hooks
Lengthy Straight-Entry Hook
Hinged Straight-Entry Hook
Straight-Entry Grid Hook Innovates
Inventory Control Front and Rear
Straight-Entry Hook Marquees Items
Periscope Straight Entry Hooks Expand Display
Angled Straight-Entry Scan Hook
Fixture Faces Aisle Traffic Diagonally
Countersunk Perfed Metal Display Surface
Sign on a Stick.”

For poor straight entry applications see…
Love the Hook, Not the Use
Odd Straight Entry and Bar Combo